There is a definite shift happening in the marketplace and it is becoming more imperative than ever to get your customers to not only be loyal to you but to be advocates for your business. This is a great article about how to gain loyalty with good content marketing.

http://www.pr2020.com/page/9-steps-to-gain-leads-and-loyalty-with-content-marketing

I had the great opportunity to hear Peter Shankman from HARO speak at PRSA Wisconsin’s September 30 meeting and I was really impressed with him. His blog post today had me laughing out loud. That being said, it has some really great points in its message as well. Take a read!!!

http://shankman.com/are-we-ever-going-to-get-it/

I don’t know about you but I never tire of reading interesting social media case studies. Hats off to Milwaukee restaurant AJ Bombers for making this list!
http://www.penn-olson.com/2010/07/22/30-social-media-business-case-studies/

Take a read through the attached link…it is reinforcing again how a company’s marketing/PR efforts need to be adding a new division for social media. It has become an essential piece in the marketing/PR mix. Does your company have it?
http://mashable.com/2010/05/21/surprising-social-media-business-success/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29