Last spring, when I took my social media certification program the “big buzz question” was “Will people continue to gravitate toward social media or is it just a phase?” Now a year later, the answer is so obvious, social media is not slowing down in the slightest and even those clients I have who said they would NEVER be on Facebook are setting up accounts (which kind of makes me chuckle!) So, with social media only becoming more popular what should businesses be thinking about now? I would say: “How are you going to use social media to get your branding message across?” “How will your social media efforts stand out from the clutter?” “How you will get people to want to like you and stay engaged with you?” And, “How will you utilize the valuable information and feedback you receive from your loyal fans to grow your business in a positive manner?”
This is a great article about the future of social media. Check it out. http://mashable.com/2011/06/02/future-social-media-questions/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29
