The website http://digiday.com recently had a fascinating post about “15 eye-popping stats about social media shopping” and the role that social media is now playing in people’s shopping habits. I have to say as a consumer, I often find the sponsored posts in my Facebook new stream really appealing, and my friends’ pins on Pinterest of the “must have” coordinated outfits for the season beyond tempting.
However, what I found absolutely fascinating in this article though is that there has been an astounding 357 percent increase in sales from social traffic compared to last year. (ShopSocially). This just proves that these sponsored posts, tweets and pins are beyond tempting for many. Reinforcing this stat, four in 10 social media users said they have purchased an item in-store or online after sharing or favoriting it on Facebook, Twitter or Pinterest. (Vision Critical), and sixty-five percent of consumers said they are using social media to find the perfect gift for people. (Crowdtap)
Also interesting is that ninety-one percent of e-commerce retailers saw a lift in their SEO rank thanks to social referrals. (ShopSocially), and that over the period of Jauary through June 2013, social traffic to e-commerce sites created a revenue increase of 17.8 percent. (ShopSocially)
To read this entire article visit http://digiday.com/brands/15-interesting-stats-social-shopping/
