Posts By: Heidi Fendos

On May 15, 2019, I had the distinguished honor of being awarded the Dorothy Thomas Black Award by the Public Relations Society of America Southeastern Wisconsin Chapter. This award was established in 1983 in memory of Dorothy Thomas Black, who was the former director of public relations at St. Luke’s Medical Center and a PRSA… Read more »

Today’s world is driven by online data. Consumers are searching online for companies they want to work, doing their background research online from their couches at night, and reading online reviews to make their buying decisions. If you have negative online reviews, I can guarantee it is costing your business money. As frustrating as you… Read more »

In 2016, I had the honor of serving as the Public Relations Society of America (PRSA) Southeastern Chapter President. It was a great opportunity to show my leadership skills with my industry peers, and to also help many PR professionals in the Greater Milwaukee region. Professionally, I have been involved with PRSA since 1990, and… Read more »

Ok, I admit it, back in middle and high school,  I was one of those geeky kids that enjoyed competing in Forensics.  And, as you might of guessed, the category that I excelled in most was Storytelling. So really when you think about it, it’s not very ironic that  today I own a successful PR… Read more »

I’ve decided that in 2015, when I see a noteworthy article on a different blog I should simply post a link to it on my blog. Here is the first article that caught my eye this year that I think has some really noteworthy social media ideas in it. It’s from PR Daily and it’s… Read more »

In December, I was named President-Elect for the Public Relations Society of America (PRSA) Southeastern Wisconsin Chapter. Our chapter of 300+ members is the largest group of PR professionals in the state of Wisconsin. As President-Elect, I am in charge of our monthly programming. Here is a link to our website page with all of… Read more »

Have you been one of the millions to do “Ice Bucket Challenge” to raise awareness for amyotrophic lateral sclerosis, or ALS (commonly known as Lou Gehrig’s disease)? If you haven’t, I’m sure you  you’ve at least seen or heard about this viral grassroots marketing campaign that has exploded for a good cause. Here’s how it works:… Read more »

Happy New Year everyone! I hope your holidays were happy. January is always such an exciting time of year (despite Wisconsin’s frigid weather) because it offers so much hope. It’s a fresh start, a time to recharge and dive into new ideas and projects. During this time of year, I to love read all of… Read more »

The website http://digiday.com recently had a fascinating post about “15 eye-popping stats about social media shopping” and the role that social media is now playing in people’s shopping habits. I have to say as a consumer, I often find the sponsored posts in my Facebook new stream really appealing, and my friends’ pins on Pinterest of the… Read more »

Do you administer a Facebook page?  Are you constantly looking at your page metrics trying to figure out which ones really mean success or failure? According to Emeric Ernoult, co-founder of AgoraPulse (a Paris- and San Francisco-based Facebook marketing software firm), since February 2013, Facebook has fixed the reach issue businesses where having with their pages… Read more »